Marketing is undergoing one of the most dramatic transformations in publishing. AI is no longer just a productivity tool—it’s becoming a full creative partner capable of generating images, video, metadata, copy, and campaign concepts that once required multiple teams and agencies.

This session explores how AI is reshaping marketing from the ground up. We’ll walk through how publishers are using GPTs to generate metadata, ad copy, pitches, press releases, and audience-specific messaging in minutes. You’ll also see the latest generative image and video tools in action—and how they can be used ethically to create high-impact visuals for ads, social media, and sales materials.

Whether you’re a one-person marketing department or part of a large team, this workshop gives you the tools to work faster, smarter, and more creatively.