Competing for Visibility
FORMAT:
Virtual | 90 Minutes
FORMAT: Virtual | 90 Minutes
Online retailers and mass-market stores deliver enormous reach, but operate by very different rules. In the digital marketplace, discoverability depends on metadata, keywords, pricing, reviews, and sales momentum, all of which shape how prominently a title appears. For mass retailers like Target and Walmart, where books compete for extremely limited shelf space, selection is highly curated and the stakes are high.
Attendees will walk away with:
Rich Johnson
Founder, Brick Road Media
Rich Johnson is one of the architects of the modern graphic novel market. As Vice President of Book Trade Sales at DC Comics, he pioneered the strategy that brought graphic novels into mainstream bookstores and libraries. He went on to co-found Yen Press, Hachette Book Group’s manga and graphic novel imprint, and later held senior sales and business development roles at Diamond Book Distributors and Lion Forge. Today, as Founder of Brick Road Media, he advises publishers and studios on building and scaling comics and graphic novel businesses. He has taught at Drexel University and Pace University’s Publishing Program.
Publishers Weekly
Publishers Weekly‘s reach spans continents, connecting books, business and readers through authoritative editorial, U.S. and international publishing news coverage, and high-impact marketing solutions. From nearly 8,000 reviews a year to international Show Dailies, PW shapes conversations across the industry. With 200,000+ digital subscribers, 64,000 print readers, and 1.5 million social followers, your brand is seen by the decision-makers who matter most.
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