Programming

Workshop 1

Independent Bookstores and Libraries

Building Local Discovery
and Long-Term Readership

Tuesday, December 1
12:00–1:30 PM ET

FORMAT:
Virtual | 90 Minutes

Tuesday, December 1 • 12:00–1:30 PM ET

FORMAT: Virtual | 3.5 Hours

Independent bookstores and libraries both know their communities, and both help readers find books through trusted recommendations, though they select and purchase titles for very different reasons. This session covers what booksellers and librarians actually need, how those decisions get made, and what helps a book find readers once it arrives.

You’ll hear directly from an independent bookstore owner, a working public library services manager, and marketing leaders inside the industry’s largest publisher-services and distribution networks.

What You'll Learn

Attendees will walk away with:

  • How independent booksellers and public and school librarians discover, evaluate, and purchase titles
  • How to tailor pitches and materials to each channel
  • How to support hand-selling, events, displays, staff recommendations, and library programming
  • How to use reviews, metadata, awards, curriculum connections, and community demand effectively
  • How to make books easy for accounts to find, order, and reorder through wholesalers and vendors

Meet the Hosts

Guest Host:

Giuliana Caranante

Director of Marketing and E-Commerce, Ingram Publisher Services

Giuliana Caranante is the Director, Marketing and E-Commerce, Ingram Publisher Services at Ingram Content Group, where she leads a team that supports the marketing efforts of IPS distributed publishers. Her team’s work spans metadata and discoverability, publisher education, B2B and DTC marketing, and e-commerce growth. Her current work also focuses on how books surface in AI-driven discovery and how independent publishers can build scalable, data-informed marketing programs. 
 
Prior to joining Ingram in 2025, Giuliana worked for over a decade on the publisher side of the industry, most recently at Quarto and Hachette Book Group. She has her B.A. from Loyola University Maryland and her M.A. in Professional Communication and Publishing from Clemson. She is based in New York.
Giuliana Caranante
Josh Christie
Print: A Bookstore | Portland, Maine

Guest Host:

Josh Christie

Co-Owner, Print: A Bookstore

Josh Christie is the co-owner of Print: A Bookstore in Portland, Maine, an independent bookstore celebrating its 10th anniversary this November. Committed to professional development across the trade, he serves as an instructor at the Professional Booksellers School, and has served on boards and advisory councils for Shelf Awareness, the ABA, and the New England Independent Booksellers Association. In addition to his bookstore and classroom work, Josh is the author of four books and a freelance writer covering books, beer, and the Maine outdoors.

Rich Johnson

Founder, Brick Road Media

Rich Johnson is one of the architects of the modern graphic novel market. As Vice President of Book Trade Sales at DC Comics, he pioneered the strategy that brought graphic novels into mainstream bookstores and libraries. He went on to co-found Yen Press, Hachette Book Group’s manga and graphic novel imprint, and later held senior sales and business development roles at Diamond Book Distributors and Lion Forge. Today, as Founder of Brick Road Media, he advises publishers and studios on building and scaling comics and graphic novel businesses. He has taught at Drexel University and Pace University’s Publishing Program.

Rich Johnson

Publishers Weekly

Publishers Weekly‘s reach spans continents, connecting books, business and readers through authoritative editorial, U.S. and international publishing news coverage, and high-impact marketing solutions. From nearly 8,000 reviews a year to international Show Dailies, PW shapes conversations across the industry. With 200,000+ digital subscribers, 64,000 print readers, and 1.5 million social followers, your brand is seen by the decision-makers who matter most.

RegistratioN

Full Workshop (2 Sessions)

$299

What You Get with Every Registration

  •  Live 3.5-hour sessions with real industry practitioners
  •  Downloadable resources
  •  Peer discussion boards and live follow-up
  •  Full session recording available for replay on demand
  •  Replay access even if you can’t attend live

CONTACT

For questions, contact us at eventsupport@publishersweekly.com