Session Lineup
Amazon continues to be the most influential sales engine in publishing—and the rules of discoverability are changing fast. With the rise of Generative Engine Optimization (GEO) and the evolution of Amazon’s A10 algorithm, publishers and authors must rethink how their books get found, recommended, and purchased.
Join us for a high-impact session designed specifically for publishing professionals who want to stay ahead. We’ll break down what’s changing inside Amazon’s search and recommendation ecosystem—then show you how to apply AI tools to optimize metadata, A+ content, keywords, TikTok-driven conversion paths and more. You’ll even learn how to build a custom GPT that can generate fully optimized product pages and A+ copy from your book assets.
Discover the strategies driving visibility, conversion, and sell-through in the new era of Amazon commerce.
Attendees will walk away with:
This session is built for publishing professionals responsible for driving awareness, conversion and sales on Amazon:
If Amazon sales are essential to your success, this workshop will give you an immediate competitive edge.
Guest Host:
Cameron Lennon
Founder, Zon Publishing
Cam helps publishers to sell more books on Amazon, and has worked on some of the biggest publishers and books, through to the new, weird and wonderful. Cam loves putting books into as many hands as possible and demystifying Amazon and eCommerce for the trade as a whole.
Keith Riegert
President of The Stable Book Group and CEO of Perfect Bound Technologies Group
Keith Riegert is the President of The Stable Book Group, which includes Ulysses Press, She Writes Press, VeloPress Books, Trafalgar Square Books, and Skybox Press, as well as Stable Distribution (in partnership with Hachette Book Group). Keith is also CEO of Perfect Bound Technologies Corporation and a co-founder of the book publicity and digital marketing firm, Pacific & Court. Keith is a member of the board of advisors at NYU’s School of Professional Studies in the Center for Publishing where he also teaches Analytics and Consumer Insights. Keith also serves on the boards of the Independent Book Publishers Association (IBPA) and the AI firm, Inkbloom.
Publishers Weekly
Publishers Weekly‘s reach spans continents, connecting books, business and readers through authoritative editorial, U.S. and international publishing news coverage, and high-impact marketing solutions. From nearly 8,000 reviews a year to international Show Dailies, PW shapes conversations across the industry. With 200,000+ digital subscribers, 64,000 print readers, and 1.5 million social followers, your brand is seen by the decision-makers who matter most.
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