Fall 2026 Session Lineup
FORMAT:
Virtual | 90 Minutes
(60 Minute Build + 30 Minute Q&A)
FORMAT: Virtual | 90 Minutes
(60 Minute Build + 30 Minute Q&A)
Every publishing house runs on the same recurring reporting cycle: sales data pulled together into a Monday brief, invoices chased, month-end numbers explained to the board. It’s necessary work, and it eats the week of the people responsible for it.
Brooke Dobson is joined by a guest expert to apply the same build-it-live method from the rest of the series to the business side of publishing. Rather than marketing or metadata, this session points AI at the back office: a Monday-morning leadership brief that assembles itself from your sales and cash data, a receivables chaser that drafts (but never sends) follow-up emails, and month-end variance commentary that arrives board-ready.
Everything is built live using synthetic publisher data, so you can watch the full process before swapping in your own. If your week keeps disappearing into reporting, this session is built to give it back.
Attendees will walk away with:
This isn’t a webinar—it’s a build session, and the work doesn’t stop when the session ends. Before the session, watch a 10-minute setup video that walks you through everything you need. Demos run on ChatGPT and Codex, but the workflows are tool agnostic and apply directly to Claude Cowork and Claude Code, allowing you to follow along on either platform. Come ready, and you can start rebuilding the same day.
24 hours post-session, you’ll receive the full build kit, including data files, finished templates, prompt sheets, and a walkthrough, so you can run the exact same tools on your own list. By the end of the week, what we built together on Wednesday will be running in your own publishing house.
Guest Host:
Keith Riegert
President of The Stable Book Group and CEO of Perfect Bound Technologies Group
Keith Riegert is the President of The Stable Book Group, which includes Ulysses Press, She Writes Press, VeloPress Books, Trafalgar Square Books, and Skybox Press, as well as Stable Distribution (in partnership with Hachette Book Group). Keith is also CEO of Perfect Bound Technologies Corporation and a co-founder of the book publicity and digital marketing firm, Pacific & Court. Keith is a member of the board of advisors at NYU’s School of Professional Studies in the Center for Publishing where he also teaches Analytics and Consumer Insights. Keith also serves on the boards of the Independent Book Publishers Association (IBPA) and the AI firm, Inkbloom.
Brooke Dobson
Co-Founder & Chief Commercial Officer, Shimmr AI
Brooke Dobson is a Co-Founder and Chief Commercial Officer of Shimmr AI, the first fully automated advertising platform built specifically for books. With expertise in economic forecasting, marketing analytics, and AI technologies, she brings a practitioner’s perspective on how AI can transform publishing.
As a non-technical leader responsible for Revenue and Operations, Brooke has built AI agents to systematically analyze campaign performance, validate financial data, and generate executive-ready insights—demonstrating how accessible AI tools enable teams to move from ad-hoc prompting to repeatable, trustworthy systems.
Her executive background spans AI-native SaaS businesses (COO, CSO, US President), and at Shimmr, she translates cutting-edge AI into practical, revenue-generating strategies for publishers. Her perspective is valuable for an industry seeking to unlock new audiences, scale discoverability, and make faster, data-informed decisions.
Publishers Weekly
Publishers Weekly‘s reach spans continents, connecting books, business and readers through authoritative editorial, U.S. and international publishing news coverage, and high-impact marketing solutions. From nearly 8,000 reviews a year to international Show Dailies, PW shapes conversations across the industry. With 200,000+ digital subscribers, 64,000 print readers, and 1.5 million social followers, your brand is seen by the decision-makers who matter most.
One Ticket. All Sessions.
$199 – Late Registration
What You Get with Every Registration