Fall 2026 Session Lineup
FORMAT:
Virtual | 90 Minutes
(60 Minute Build + 30 Minute Q&A)
FORMAT: Virtual | 90 Minutes
(60 Minute Build + 30 Minute Q&A)
By now you’ve watched two sessions’ worth of AI tools get built live. This is the capstone: you stop watching, and you build one yourself.
Brooke Dobson is joined by a guest expert to teach the method behind every tool in this series—how to pick the right workflow, document it so an AI can run it, and set the success criteria that keep it honest. Then Brooke builds a complete agent from a blank folder in real time: the Backlist Triage Agent, which reads your sales and metadata file and tells you every Monday which twenty titles deserve attention this week, and why.
Come with your messiest recurring chore documented, leave knowing how to turn it into an agent that runs without you.
Attendees will walk away with:
This isn’t a webinar—it’s a build session, and the work doesn’t stop when the session ends. Before the session, watch a 10-minute setup video that walks you through everything you need. Demos run on ChatGPT and Codex, but the workflows are tool agnostic and apply directly to Claude Cowork and Claude Code, allowing you to follow along on either platform. Come ready, and you can start rebuilding the same day.
24 hours post-session, you’ll receive the full build kit, including data files, finished templates, prompt sheets, and a walkthrough, so you can run the exact same tools on your own list. By the end of the week, what we built together on Wednesday will be running in your own publishing house.
Guest Host:
Sarah Posner
Innovation Manager, Bonnier Books UK
Sarah Posner is Publishing Innovation Manager at Bonnier Books UK, where she works with colleagues to explore and integrate new technologies within the publishing process. Drawing on five years of experience in editorial, she champions innovation and creativity: facilitating ethical and structured use of AI that protects authors, illustrators and creators; and helping teams build confidence and capability in an ever-evolving landscape. Sarah is also a passionate advocate for accessible publishing.
Brooke Dobson
Co-Founder & Chief Commercial Officer, Shimmr AI
Brooke Dobson is a Co-Founder and Chief Commercial Officer of Shimmr AI, the first fully automated advertising platform built specifically for books. With expertise in economic forecasting, marketing analytics, and AI technologies, she brings a practitioner’s perspective on how AI can transform publishing.
As a non-technical leader responsible for Revenue and Operations, Brooke has built AI agents to systematically analyze campaign performance, validate financial data, and generate executive-ready insights—demonstrating how accessible AI tools enable teams to move from ad-hoc prompting to repeatable, trustworthy systems.
Her executive background spans AI-native SaaS businesses (COO, CSO, US President), and at Shimmr, she translates cutting-edge AI into practical, revenue-generating strategies for publishers. Her perspective is valuable for an industry seeking to unlock new audiences, scale discoverability, and make faster, data-informed decisions.
Publishers Weekly
Publishers Weekly‘s reach spans continents, connecting books, business and readers through authoritative editorial, U.S. and international publishing news coverage, and high-impact marketing solutions. From nearly 8,000 reviews a year to international Show Dailies, PW shapes conversations across the industry. With 200,000+ digital subscribers, 64,000 print readers, and 1.5 million social followers, your brand is seen by the decision-makers who matter most.
One Ticket. All Sessions.
$199 – Late Registration
What You Get with Every Registration