Fall 2026 Session Lineup
FORMAT:
Virtual | 90 Minutes
(60 Minute Build + 30 Minute Q&A)
FORMAT: Virtual | 90 Minutes
(60 Minute Build + 30 Minute Q&A)
Every book launch runs the same gauntlet: audience discovery, positioning, asset creation, campaign management. Most marketing teams cobble together a workflow for each stage separately, tool by tool, book by book.
This session does it differently. Brooke Dobson is joined by a guest expert to take one real book through the entire path to market in sixty minutes, building the AI workflow for each stage live, on screen, from audience discovery through campaign launch.
No tool tourism—everything runs on ChatGPT and Codex. Every prompt, template, and agent rulebook goes home with you, ready to run on your own frontlist and backlist titles this fall.
Attendees will walk away with:
This isn’t a webinar—it’s a build session, and the work doesn’t stop when the session ends. Before the session, watch a 10-minute setup video that walks you through everything you need. Demos run on ChatGPT and Codex, but the workflows are tool agnostic and apply directly to Claude Cowork and Claude Code, allowing you to follow along on either platform. Come ready, and you can start rebuilding the same day.
24 hours post-session, you’ll receive the full build kit, including data files, finished templates, prompt sheets, and a walkthrough, so you can run the exact same tools on your own list. By the end of the week, what we built together on Wednesday will be running in your own publishing house.
Guest Host:
Carly Gorga
CMO and Deputy Publisher, Authors Equity
The first employee of Authors Equity, Carly brings nearly two decades of publishing experience — most of them at Penguin Random House — across nearly every marketing discipline: brand and communications strategy, partnerships, social media, events, advertising, and PR. She’s known for investing deeply in authors to understand what they value, then building the strategy and team to get them there.
Brooke Dobson
Co-Founder & Chief Commercial Officer, Shimmr AI
Brooke Dobson is a Co-Founder and Chief Commercial Officer of Shimmr AI, the first fully automated advertising platform built specifically for books. With expertise in economic forecasting, marketing analytics, and AI technologies, she brings a practitioner’s perspective on how AI can transform publishing.
As a non-technical leader responsible for Revenue and Operations, Brooke has built AI agents to systematically analyze campaign performance, validate financial data, and generate executive-ready insights—demonstrating how accessible AI tools enable teams to move from ad-hoc prompting to repeatable, trustworthy systems.
Her executive background spans AI-native SaaS businesses (COO, CSO, US President), and at Shimmr, she translates cutting-edge AI into practical, revenue-generating strategies for publishers. Her perspective is valuable for an industry seeking to unlock new audiences, scale discoverability, and make faster, data-informed decisions.
Publishers Weekly
Publishers Weekly‘s reach spans continents, connecting books, business and readers through authoritative editorial, U.S. and international publishing news coverage, and high-impact marketing solutions. From nearly 8,000 reviews a year to international Show Dailies, PW shapes conversations across the industry. With 200,000+ digital subscribers, 64,000 print readers, and 1.5 million social followers, your brand is seen by the decision-makers who matter most.
One Ticket. All Sessions.
$199 – Late Registration
What You Get with Every Registration