Fall 2026 Session Lineup
FORMAT:
Virtual | 90 Minutes
(60 Minute Build + 30 Minute Q&A)
FORMAT: Virtual | 90 Minutes
(60 Minute Build + 30 Minute Q&A)
Readers are increasingly asking ChatGPT what to read next—and AI discovery is quickly becoming as important to book sales as traditional search. Publishers who aren’t optimizing for it are already invisible in a growing share of reader journeys.
Brooke Dobson is joined by a guest expert to break down how AI discovery actually works and what GEO-ready metadata looks like—then builds it live: as each principle is introduced, Brooke builds a working AI tool that applies it, in real time, on real titles and a real catalog.
Walk away with the tools already built and ready to run: an AI visibility scorecard, a metadata rewrite agent, and a prioritized fix list for your own backlist.
Attendees will walk away with:
This isn’t a webinar—it’s a build session, and the work doesn’t stop when the session ends. Before the session, watch a 10-minute setup video that walks you through everything you need. Demos run on ChatGPT and Codex, but the workflows are tool agnostic and apply directly to Claude Cowork and Claude Code, allowing you to follow along on either platform. Come ready, and you can start rebuilding the same day.
24 hours post-session, you’ll receive the full build kit, including data files, finished templates, prompt sheets, and a walkthrough, so you can run the exact same tools on your own list. By the end of the week, what we built together on Wednesday will be running in your own publishing house.
Guest Host:
Cameron Lennon
Founder, Zon Publishing
Cam helps publishers to sell more books on Amazon. Having worked on some of the biggest publishers and books, through to the new, weird and wonderful. Cam loves putting books into as many hands as possible and demystifying Amazon and eCommerce for the trade as a whole.
Brooke Dobson
Co-Founder & Chief Commercial Officer, Shimmr AI
Brooke Dobson is a Co-Founder and Chief Commercial Officer of Shimmr AI, the first fully automated advertising platform built specifically for books. With expertise in economic forecasting, marketing analytics, and AI technologies, she brings a practitioner’s perspective on how AI can transform publishing.
As a non-technical leader responsible for Revenue and Operations, Brooke has built AI agents to systematically analyze campaign performance, validate financial data, and generate executive-ready insights—demonstrating how accessible AI tools enable teams to move from ad-hoc prompting to repeatable, trustworthy systems.
Her executive background spans AI-native SaaS businesses (COO, CSO, US President), and at Shimmr, she translates cutting-edge AI into practical, revenue-generating strategies for publishers. Her perspective is valuable for an industry seeking to unlock new audiences, scale discoverability, and make faster, data-informed decisions.
Publishers Weekly
Publishers Weekly‘s reach spans continents, connecting books, business and readers through authoritative editorial, U.S. and international publishing news coverage, and high-impact marketing solutions. From nearly 8,000 reviews a year to international Show Dailies, PW shapes conversations across the industry. With 200,000+ digital subscribers, 64,000 print readers, and 1.5 million social followers, your brand is seen by the decision-makers who matter most.
One Ticket. All Sessions.
$199 – Late Registration
What You Get with Every Registration