Publishing is changing fast.
Are you ready?
Hosted by Brooke Dobson, Co-Founder & Chief Commercial Officer, Shimmr AI
The only intensive AI training series built for publishing professionals focused on practical tools and workflows that streamline routine work and support better decision-making across publishing teams.
The industry is evolving. Build the skills and confidence to use AI as a tool in your work—and keep people at the center of the process.
Next Session: Tuesday, September 15, 2026
Format: Virtual | 90 Minutes (60 Minute Build + 30 Minute Q&A)
Register for the full series
Next Session
Tuesday, September 15, 2026
Format
Virtual | 90 Minutes (60 Minute Build + 30 Minute Q&A)
Register for individual sessions or the full series
Fall 2026 Session Lineup
Readers are asking ChatGPT what to read next—is your catalog in the answer? Brooke and our guest host will break down how AI discovery works, and build the tools live: an AI visibility scorecard, a metadata rewrite agent, and a prioritized fix list you can run on your own backlist.
One real book. Sixty minutes. Brooke takes a single title through the entire AI-powered marketing funnel—audience discovery, positioning, asset creation, campaign management—building the workflow for each stage live and on screen.
The capstone session: stop watching agents get built, and build one yourself. Brooke walks through the method, then builds a complete agent from scratch—the Backlist Triage Agent—live from a blank folder.
Included free for all registered attendees, this build-it-live session is designed for the business side of publishing. Brooke delivers a self-assembling Monday-morning leadership brief built on synthetic publisher data you can swap for your own. If your week disappears into reporting, this session gives it back.
Publishing is entering a new era. From Amazon algorithms to data forecasting, digital agents to next-gen marketing—AI is transforming how books are discovered, sold, and promoted. The difference now isn’t what AI can do—it’s how quickly publishing professionals can learn the right tools and put them to work.
AI for Publishing Bootcamp is a practical, no-jargon training series built for the realities of the book business. Each session pairs a concise industry briefing with hands-on tool demonstrations that show exactly how editors, marketers, publishers, and business teams can use AI to streamline workflows to save time, boost results, and stay ahead of rapid change.
This fall, PW‘s AI Bootcamp goes further than any session before it. Brooke Dobson (Co-Founder & CCO of Shimmr AI) returns alongside guest experts to take the topics publishers asked for most after our spring series—GEO, book marketing, and backlist management—and turn them into live builds: real books, real catalogs, real prompts, real results on screen.
Sessions are designed for rapid knowledge transfer, with live Q&A and optional follow-up support to help attendees put new skills into practice safely and effectively.
This Bootcamp does not teach AI writing or content replacement.
Instead, it focuses on workflow efficiency, analytics, and practical tools that support—never replace—human creativity and judgment.
AI won’t wait. Neither should you.
One Ticket. All Sessions.
$199 – Late Registration
What You Get with Every Registration
Our spring series was rated 8.8/10 for usefulness by more than 150 publishing professionals from Penguin Random House, Hachette, HarperCollins, Ingram, and 200+ other publishing companies.
“This session was
eye-opening for me.”
“What a great session,
thank you.”
“This was excellent.
More of that. Thank you!”
Brooke Dobson
Co-Founder & Chief Commercial Officer, Shimmr AI
Brooke Dobson is a Co-Founder and Chief Commercial Officer of Shimmr AI, the first fully automated advertising platform built specifically for books. With expertise in economic forecasting, marketing analytics, and AI technologies, she brings a practitioner’s perspective on how AI can transform publishing.
As a non-technical leader responsible for Revenue and Operations, Brooke has built AI agents to systematically analyze campaign performance, validate financial data, and generate executive-ready insights—demonstrating how accessible AI tools enable teams to move from ad-hoc prompting to repeatable, trustworthy systems.
Her executive background spans AI-native SaaS businesses (COO, CSO, US President), and at Shimmr, she translates cutting-edge AI into practical, revenue-generating strategies for publishers. Her perspective is valuable for an industry seeking to unlock new audiences, scale discoverability, and make faster, data-informed decisions.
Publishers Weekly
Publishers Weekly‘s reach spans continents, connecting books, business and readers through authoritative editorial, U.S. and international publishing news coverage, and high-impact marketing solutions. From nearly 8,000 reviews a year to international Show Dailies, PW shapes conversations across the industry. With 200,000+ digital subscribers, 64,000 print readers, and 1.5 million social followers, your brand is seen by the decision-makers who matter most.
Do I need prior AI experience?
Not at all. The Bootcamp is designed for publishing professionals at every level of technical comfort.
Does this Bootcamp teach AI writing or content replacement?
No. The series is focused on workflow efficiency, analytics, and tools that support publishing teams—not replacing writers, editors, or creative decision-making.
Will recordings be available?
Yes! All registered attendees receive on-demand access to session recordings and supplemental materials.
Can I register a team?
Absolutely. Group registration and company packages are available—email eventsupport@publishersweekly.com for details.
Do you offer discounts for groups?
Yes! We offer discounted pricing for teams and groups, whether you’re registering for a single session or the full four-session bundle.
Groups of 5–10 Participants
25% discount
Single session — $91 per person
Four-session bundle — $387 per person
Groups of 10+ Participants
30% discount
Single session — $85 per person
Four-session bundle — $362 per person
To register a group, please contact us at eventsupport@publishersweekly.com
How do I stay updated?
Follow Publishers Weekly across social and subscribe to PW Daily for future Bootcamp updates.
Partner with Publishers Weekly
Show your brand’s commitment to innovation in publishing.
Limited sponsorship opportunities are available for the AI for Publishing Bootcamp series, offering visibility to a highly engaged audience of publishing professionals, educators, and thought leaders.
To inquire about sponsorship availability, contact us today at
sales@publishersweekly.com